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ATA: Personal Branding Basics

  • April 06, 2021
  • 12:00 PM - 12:45 PM
  • Webinar
An ATA Back to Business Basics Webinar 

Personal Branding Basics 

Free to ATA Members! Click here to reserve your spot.

Presenter: Ben Karl

Date:  April 6, 2021

Time:  12 noon U.S. Eastern Daylight Time

Level:  All

Duration:  45 minutes

Language:  English

CE Point(s): None

Developing a personal brand is a classic "work smarter, not harder" technique. When done well, it will showcase your specific expertise and skill set, bringing focus to your marketing and targeting your ideal clients. Far more than a logo or a slogan, your personal brand will tell your story, from who you are and what you do to why you are the right person for the job.
What will you learn?
  1. The essential characteristics of a personal brand
  2. Why and how a personal brand works
  3. The building blocks that make up a brand
  4. What goes into creating a personal brand statement
  5. First steps to take in developing your brand

Register now!   Limited to ATA members. Free! Click to reserve your seat.

About the Presenter
Ben Karl is a French> and Mandarin>English translator and copywriter based in Los Angeles. He specializes in commercial, financial, and marketing texts. Ben is ATA-certified (French>English). He currently serves on ATA's Membership Committee and chairs the Translatio Standing Committee for the International Federation of Translators.
Registration will close at 10 a.m. on April 6!

Registration will close at 10 a.m. on April 6, or sooner if maximum attendance is reached.  If you have registered, please be sure you have received your Zoom email invitation to join by that time. You can search your inbox for to find it. Email if you do not have it.

Questions? Need more information?
Call: +1-703-683-6100, ext 3001

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