ATA – Transcreation in Video Game Localization

When
August 25, 2021
12:00 PM - 1:00 PM
Location
Webinar

Transcreation in Video Game Localization

Presenters: Lucio Alcaide, Marina Ilari

Date: August 25, 2021

Time: 12 noon U.S. EDT

Level: All

Duration: 60 minutes

Language: English

CE Points: 1 ATA-approved

Localizing video games sounds like fun, and it is. But any game localization expert will tell you it's also one of the most challenging jobs in the industry. Luckily there is a way to make the process a bit easier!

Join this webinar to learn how transcreation can be used to create an immersive experience for players—from story to characters to culture. Real examples, tips, and tricks included!

What will you learn?

The difference between translation, localization, and transcreation
The evolution of video game localization
Where transcreation might be needed in video games
Examples of transcreation in a variety of video game content
Strategies to use when working on projects that require transcreation

Register Now! ATA Member $45 | Non-Member $60

About the Presenters

Lucio Alcaide is an Argentinian professional video game localizer. He has been in the video game industry for 7 years and helped localize several AAA games. Lucio is a Student Assistant at Introduction to Spanish Language, English Language II, and Commercial Translation at the School of Languages of the National University of Córdoba, Argentina. He was a spokesperson in several college conferences and academic events related to translation. He is a project manager at Terra Localizations and is taking his first steps as a game designer and narrative writer.

Marina Ilari, CT is an ATA certified English>Spanish translator with over 15 years of experience in the translation profession. She has worked as a translator, editor, and quality assurance specialist for many companies around the world with a special focus on creative translations and video game localization. She is the chief executive officer of Terra Translations and co-host of the podcast about translation, En Pantuflas.

Registration will close at 10 a.m. on August 25!

Registration will close two hours before the webinar starts, or sooner if maximum attendance is reached. If you have already registered, please be sure you have received your Zoom email invitation to join before 10 a.m. on August 25. Try searching your inbox for no-reply@zoom.us to find it. Email zoom@atanet.org if you still need help.

Too busy to attend?

Register now and watch this webinar on demand at your convenience! The link to the recording will automatically be added to the ATA Education section in your member record following the live event. Don't miss this opportunity to schedule your future online learning!

Questions? Need more information?

Website: Transcreation in Video Game Localization

Email: webinars@atanet.org
Call: +1-703-683-6100, ext 3001

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